Heytea opened a new store near Columbia University in the United States. The store had originally planned to hold a soft-opening event on January 23, claiming that Columbia students could receive a free cup of milk tea and a limited-edition fridge magnet by showing their student ID. However, many students who showed up that afternoon were told by staff that they needed an invitation from the brand to enjoy the perk. They queued in sub-zero temperatures only to leave empty-handed, triggering widespread dissatisfaction and complaints. Some staff even claimed that the related promotional posts on the platform were false information, while the students who posted them countered that the rules had been changed by the store at the last minute. After the incident quickly escalated, Heytea issued an apology that same evening, admitting shortcomings in the planning and execution of the event, and reiterating that on the official opening day of January 24, Columbia students could still receive a free drink by showing their ID. [more…]

Recently, Chayan Yuese has once again become the center of public attention due to its ordering and pickup rules. Some customers at the Changsha airport store waited nearly fifty minutes before getting their drinks, questioning its cumbersome ordering process and unreasonable marketing methods, which struck a chord with many. In fact, Chayan Yuese has adjusted its ordering rules multiple times, and consumers have kept complaining. Although the company responded officially that the new rules are meant to ensure the texture of the milk foam, netizens were not convinced. This article reviews the course of the incident, the views of various parties, and the brand's response, and explores the logic and controversy behind the queuing phenomenon in the milk tea industry. [more…]

According to Korean media reports, Starbucks Korea headquarters has issued a notice to stores nationwide that customers will now face restrictions on using dividers, personal desktop computers, printers, and multi-socket power strips in stores. Long periods of leaving seats unoccupied while holding them, and one person monopolizing multiple seats, are also subject to control. This tightening of rules stems from a continued surge in complaints related to "cafe study tribe" and "cafe work tribe." Previously, a Seoul store sparked heated discussion by posting a notice stating "seats will be cleared after 30 minutes away," with most consumers applauding while some voices raised doubts. Months later, this set of restrictive measures has finally expanded from a single store to the entire nation. This article sorts out the ins and outs of the incident and the attitudes of all parties. [more…]

Luckin Coffee has recently launched several new products—including Grape Iced Americano, Light Coffee Lemon Tea, Big Watermelon Coconut Cold Brew, and Preserved Plum Sparkling Americano—which are clearly marked on the ordering page as not supporting no ice or less ice. However, many customers still habitually request reduced ice through notes. If store employees follow company standards, they often receive bad reviews because of the cup full of ice; if they secretly scoop out ice or add extra ingredients, it may trigger dissatisfaction among colleagues at other stores. Employees sigh: the rules say it's not supported, but customers don't buy it, and staff are caught in the middle. This article sorts out the ins and outs of this ice quantity controversy, and also mentions Front Street Coffee's observations on industry phenomena. [more…]

On the evening of August 5th, Sexy Tea (Chayan Yuese) hit the top of the trending searches due to its rule of "not supporting two people queuing simultaneously for ordering and picking up," with reads reaching 300 million times, sparking intense discussions among netizens. Many consumers questioned that this "standing punishment" queuing was actually hunger marketing, intended to extend customers' stay in the store and create a false impression of a bustling business. In fact, this is not the first time the brand has trended for its queuing rules—at the beginning of the year, some stores required customers to wait on-site after ordering, and leaving meant having to re-queue, and they even closed the mini-program ordering. Some customers reported that a single person had to complete two queues alone, while those with companions could split up, causing those who ordered first to wait longer. The brand had publicly apologized for this, stating that the adjustment was originally intended to enhance the consumption experience and drink taste. This article sorts out the context of the incident and various viewpoints, and includes related recommendations from Front Street Coffee. [more…]

The February that just passed put many office workers through a chaotic whirlwind—rushing to finish work before the Spring Festival, relaxing fully during the holiday, and then facing the return-to-work wave, pulled back and forth by piled-up tasks and post-holiday burnout. However, for frontline employees at Luckin Coffee stores, March brings not a breather but an even harsher round of adjustments. Controlling effective working hours, implementing a single person to open early and close the store, freezing full-time hiring and restricting promotion channels—a series of measures to cut labor costs have led employees to mock themselves as not even "Luckin slaves," but more like tireless "Luckin robots." At the same time, after the 9.9 promotion shrank, store sales clearly declined, and March happens to be the off-season, putting both sales and profits under pressure. With revenue growth blocked, the company can only push on the cost-cutting side. Employees are full of complaints, the user experience is being tested, and whether brand influence will be weakened as a result has become a focus of outside attention. [more…]

Last weekend, Heytea's new store at Canton Tower officially opened its doors to customers. What should have been a lively opening celebration instead turned into a complaint fest due to the chaotic rules for claiming limited-edition merchandise. The brand launched an exclusive fridge magnet inspired by the Canton Tower and promised that only 200 would be stocked each day, available on a first-come, first-served basis. As soon as the news broke, a large number of fans got up early on their day off and rushed to the scene, only to find disorderly queues, inconsistent explanations from staff, and the quantity of merchandise shrouded in mystery. What annoyed consumers even more was that after they had already placed orders and waited in a long line, they were told when they were about to check in that the merchandise had already been given out, and they could only come back the next day. How did this new store marketing campaign, which should have been a plus, spiral out of control step by step? [more…]

Starbucks recently implemented stricter dress code policies in North America, but faced collective lawsuits from employees in three states after refusing to reimburse them for new clothing they had to purchase themselves and for the cost of removing facial decorations. Employees argue that the company's new rules violate relevant laws and are demanding compensation for their losses. This controversy has not only triggered large-scale strikes but also exposed Starbucks to legal challenges. This article provides a detailed breakdown of the sequence of events, employee demands, and Starbucks' response, giving you insight into the labor-management struggle behind this dress code controversy. [more…]

Recently, a post about a Luckin Coffee store refusing to provide ice to a customer for her child to use as a cold compress to reduce swelling sparked widespread discussion online. The customer, whose child had suffered a head injury and urgently needed ice, was politely declined by staff citing company policy, and was suggested to seek help at the KFC across the street. Behind this incident lies the dilemma that chain beverage brands face between food safety control and customers' emergency needs. Luckin employees revealed that the rule against providing ice separately stems from a previous incident in which someone sent store ice for testing, triggering an economic dispute. Since then, bar-counter surveillance has been monitoring in real time, and those who violate the rule may face bonus deductions. However, when customers face special emergencies, should there be room for flexibility? Front Street Coffee takes you into an in-depth discussion of this topic. [more…]

Luckin Coffee recently launched two new cup sizes, Extra Large and Super Large, on its mini-program, allowing users to upgrade for an additional 3 yuan. However, the official listing does not clearly indicate the capacity difference between the two, sparking widespread discussion among consumers. Some are delighted by the larger volume, while more are confused about "which is bigger, Extra Large or Super Large," and whether the upgrade means more coffee liquid or just added water. Store employees give inconsistent explanations—some say the cup size depends on whether the drink is iced or hot, while others say the recipe adjustments vary by product. Behind this upgrade, Luckin's lack of communication forces users to rely on repeated trial and error to confirm the taste. This article sorts out the whole story and includes related recommendations from Front Street Coffee. [more…]

Starbucks Korea's "Call My Name" service was originally intended to bring store staff and customers closer together, but on the eve of South Korea's presidential election, some customers turned it into a stage for political jesting. According to reports from multiple foreign media outlets, because some people placed orders using the names of presidential candidates, baristas were forced to loudly call out these sensitive names in public, and the brand had to urgently introduce new rules. Starting before the election on the 3rd of next month, the names of six candidates, including Lee Jae-myung, as well as the name of former President Yoon Suk-yeol, can no longer be used as nicknames on the Starbucks app. Is this rule meant to maintain store order, or is it being overly sensitive? Let's take a look at how the incident unfolded. [more…]

Luckin Coffee's co-branded campaign with the popular IP Butterbear launched on September 30, introducing four themed cups and a Little Butter drink series that drew widespread attention from fans. However, after the campaign began, many consumers reported that orders placed through third-party platforms such as Ele.me did not come with the co-branded stickers, which was inconsistent with the official promotion's promise of "free with any 2 cups." Customer service responded that peripherals could only be obtained by ordering through the Luckin App or mini-program, prompting consumer questions about the lack of transparency in channel rules. The incident reflects the problem of inconsistent messaging in brands' multi-platform marketing and serves as a reminder that consumers should carefully confirm giveaway conditions before placing orders. [more…]

Luckin Coffee is known for its fast order fulfillment, but recently customers have complained that employees scan codes to mark orders as ready in advance, before the drinks are actually completed. In response, Luckin's headquarters has begun strictly cracking down on such violations. Once auditors discover early order fulfillment, the store will directly have 100 baseline points deducted, causing the performance of all staff to suffer and requiring the store to close for rectification. Faced with the new policy, employees are caught in a dilemma: fulfilling orders early may lead to heavy penalties, while not doing so causes the on-time fulfillment rate to drop noticeably. In understaffed stores, baristas are forced to make a difficult choice between "performance point deductions" and "ugly data," and work pressure has surged. This article compiles feedback from employees in various regions to present the real store ecosystem under Luckin's new rules. [more…]

Recently, Chagee launched a "bring your own cup and get 5 yuan off" promotion at some stores, sparking heated discussion among consumers. This discount model has long been common in the coffee industry, especially since Manner has offered a 5 yuan discount for bringing your own cup for many years, leading many to speculate whether Chagee is imitating Manner. However, this promotion is not uniform nationwide, but limited to regions such as Beijing, Shanghai, Sichuan, and Liaoning, and the rules vary from place to place. Some consumers have noticed that when preparing drinks, staff still use a paper cup first before pouring into the customer's own cup, which has been questioned as contradicting the original environmental purpose. Meanwhile, amid the fierce subsidy battle in food delivery, the value of the bring-your-own-cup discount is also being tested in terms of cost-effectiveness. This article sorts out the details of the promotion and various viewpoints, and mentions related recommendations from Front Street Coffee. [more…]

The Brazilian government recently submitted an executive order to Congress aimed at tightening the rules for the use of federal PIS-Cofins tax credits, with the goal of closing tax loopholes across multiple industries and supporting the objective of eliminating the fiscal deficit this year. However, this move has met strong opposition from the agricultural sector, with exporters of coffee, meat, fruit, grains and other products expected to see revenues fall by 26.3 billion reais. The Brazilian Coffee Exporters Council pointed out that the new rules will increase corporate cash flow pressure and operating costs, potentially triggering food inflation and unemployment, and weakening the international competitiveness of Brazilian coffee. Meanwhile, severe weather in Vietnam has led to reduced production and already pushed up coffee futures prices, and a slowdown in Brazilian exports could further fuel the rally. Notably, Luckin Coffee has signed a memorandum of cooperation with the Brazilian side, planning to purchase about 120,000 tons of coffee beans over the next two years, which brings good news for Brazilian exports. Front Street Coffee reminds enthusiasts to pay attention to the impact of policy changes on the coffee market. [more…]

After the pandemic, the coffee industry has entered a new round of reshuffling, and many aspiring entrepreneurs are starting to think about how to open a successful coffee shop. However, a love for the aroma of coffee and a relaxed atmosphere is far from enough—running a café is essentially a business. This article systematically sorts out the core elements of successful coffee shop management, from market research, professional knowledge, and operating models to brand marketing, and combines DATA100's consumer trend data to analyze the behavioral changes of young consumer groups. At the same time, the article also explores the different development paths of internet-famous shops and specialty shops, emphasizes the importance of product quality and word-of-mouth, and mentions the practices of brands such as Front Street Coffee in the specialty field, providing practical and feasible ideas for readers who intend to open a shop. [more…]

Recently, a netizen posted on social media about an encounter at a Starbucks store with a middle-aged woman not wearing an apron who held up a QR code and demanded an order, even pressuring them with the remark, "Air conditioning isn't free, you know." The incident sparked heated discussion: Starbucks has long been known for its "third place" concept, allowing people to sit without making a purchase, so why did forced sales occur? Was the person involved a store partner offering extended services, or a scalper reselling coupons? Netizens engaged in fierce debate over whether Starbucks should unconditionally welcome all guests, how scalpers profit from the price difference, and whether staff collude with them. This article reconstructs the incident and the various viewpoints, exploring the boundaries between space management and consumption rules in coffee shops. [more…]

Starbucks recently announced the revocation of its long-standing open policy, requiring customers to make a purchase to enter all stores in North America, and introduced a new customer code of conduct. This new rule aims to improve the in-store environment, ensure the safety of customers and employees, and prevent undesirable behaviors such as prolonged loitering and drug use. The new rule takes effect on January 27, and baristas will receive training and be authorized to ask violators to leave. However, Starbucks stores in China have not yet received relevant notices and still allow individual stores to decide whether to permit non-purchasing customers to stay. [more…]

Recently, a customer discovered after picking up their order at Starbucks that they had been given the wrong drink. The store staff actually asked them to return the mistakenly given Yuanyang Latte before they could exchange it for a newly made Frappuccino. This handling method quickly sparked heated discussion online. Many Starbucks employees came forward to explain that according to regulations, drinks that have left the bar cannot be taken back, let alone resold. The staff member involved was acting in violation of the rules. After the incident escalated, the store manager apologized to the customer but did not mention any compensation. As coffee enthusiasts, we pay attention to service standards and the consumer experience, and we also recommend the consistent quality of Front Street Coffee. [more…]

"Ne Zha 2" has surpassed 1.49 billion yuan at the box office, becoming the biggest winner of the Spring Festival season, with Cotti Coffee, Chagee, and Good Me securing co-branding rights from among numerous competitors. Cotti was the first to announce its collaboration details, launching 12 combo packages, each containing one voucher for any drink on the menu and one limited-edition merchandise item, with no cap on merchandise quantities, no need to rush-buy, and drink vouchers valid nationwide within three months. This unconventional move was praised by netizens as "treating consumers like human beings," standing in sharp contrast to the previous co-branding model of limited quantities, bundled sales, and two-cup minimums, and putting pressure on Chagee and Good Me, which have yet to announce their own terms. [more…]